My name is Kris Hogan and I am a local Web Designer located in Tinley Park, Illinois.  I have worked in Chiropractic in the past and quite frankly, I love the field almost as much as I love the field of Web Design.  I owe my previous employer a debt of thanks for the awesome education I received while working for him.  I wanted to introduce myself for several reasons, one being that I want your business!  Another reason for contacting you is that I want to return the favor I received from my past employer and now educate you on the reasons why your practice NEEDS a website. 

First I’d like to say that going local is best when hiring a web designer.  I have lived in this community for 35 years and I have a good understanding of the area. Going local is nice because you get to meet the person you’re working with. I can come to your office and meet you face to face.  This is something that’s often overlooked but it can be a critical factor for the chiropractic office hoping to capture the local search market. I believe that a local web designer is going to be more familiar with local zip codes, major area landmarks, neighboring cities, realistic driving directions, and will generally have a better feel for the geographic area your chiropractic office serves.

Second, I want to create a website for you that you can be proud of.  Not one that is a template sold to you and many other Chiropractors.  A unique website design is important in search engine optimization.   I have yet to find a mass-produced chiropractic website that does not suffer from a duplicate content penalty. This is one of the things that affect a web site’s ability to rank high in search engines.   Along these lines I’d like to point out that when you don’t have a website and are only on the web via websites like locateadoc.com, localchiros.com, chirodirectory.com and many others like those, you are advertising alongside your competition!  You want to stand out, not just be listed among all of the other local Chiropractors!

Next I’d like to point out that I will want to show off what a great job we did on your chiropractic website. You’ll potentially be the small-business owner that people will desire to visit when the topic of referrals comes up. In my experience it never hurts to get face-to-face with more local business people, even if it is to discuss websites and marketing. Think outside the box for a moment here and imagine the possibilities if you and some of your local business buddies (real estate agents, attorneys, local bakery, favorite locally owned small business restaurants) linked to each other’s websites.  This is one of the most pertinent ways to move up in search engine listings.  The more links you have to your website, the higher you will rank in the search engines.

I have my own website (and I have inbound links like I will to your website) and I’ll want to display a screenshot of your web site along with a link to show examples for future clients. This is where your chiropractor website will receive some “link juice”, and that’s a good thing.  This also aids in search engine optimization which is higher ranking in the search engines.

I’d also like to challenge you not to waste money monthly on companies providing cookie-cutter chiropractic template type sites but to support a local, talented, artistic and independent web designer. I can tell you right now the outsourced project is not likely to provide you with any links and worse, the company giving you a template will likely suck your link juice right out of search engine rankings by keyword linking back to their main web site (without telling you they’re doing so).

And lastly, I’d like to remind you that the money you save by not making the mistake of paying monthly fees for a template driven website, can be invested in proper search engine optimization practices. I can provide basic Search Engine Optimization services for your chiropractor website. This is where your monthly ongoing expenses should be invested.

The last bit of information I want to leave you with is not specialized to you the Chiropractor, but to all businesses in general.

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·         A website can be a worthwhile investment even if it’s just an electronic version of the Yellow Pages: street address, phone number, business hours, forms of payment accepted, contact information.

Except…what happens if you move, or your area code changes, or your hours, or anything else that’s printed in the Yellow Pages? You know the answer to that one.

But a website is dynamic — information can be updated at any time, plus you’re not limited to 2 or 3 lines worth of information. Plus there are so many ways to interact with your customer, which is a lot more interesting for them and potentially very valuable to you.

·         Discount Coupons - What better incentive for someone to visit your website than to save money? Customers love getting a bargain, and the great thing about coupons is the customer usually has to buy something to get whatever goodies the coupon offers.

·         Did you know that 40-48 million adults went online last year looking for local content? The average local user is college educated, makes good money, and likes shopping online. They are more likely to make purchases than non-users of local content, either online or offline.

This demographic market is every business owner’s dream. As more local information becomes available online, people are starting to look at the Internet as something useful instead of a passing fad. Consumers are getting online in record numbers, resulting in a critical mass of local users in top markets, and spreading across communities of all sizes. Chances are a number of your local prospects and customers are part of this desirable demographic - and that number will only increase.

·         Maybe you think nobody in your industry is using the Internet. But I guarantee, whatever your business, one of your competitors is successfully using the Internet to promote their business.  If your competitors have web sites, people will be visiting them!  These people are your potential customers!

·         It’s the best  advertising medium available today.  A professional website provides exposure of your business for a small initial investment, when compared to other forms of advertising.

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·         When you have a website, you can reduce costs and show your services/products over the web instead of printing brochures.

In closing, I’d like to say thank you for your time in reading this and if you have any questions at all, please do not hesitate to call or email me!  I wish you a very profitable year helping people heal.

Online Pet Memorials « Hodoorgan’s Weblog

 Has your pet passed away? Would you like your pet to be remembered for the joy and companionship that they brought to you and to your family & friends? You may be surprised and even overwhelmed at the depth of your grief at the loss of your pet.   Pet owners around the world know that a pet is truly a part of your family and the loss of one is a loss of a family member.An online memorial is a wonderful way to create a lasting tribute to your pet’s life.The deep and special bond we share with our pets makes the pain of death just as deep.  We have found many people experience healing during their grief by remembering the special times in a virtual memorial.Remembering beloved pets after their death by honoring their lives  is one of the best ways to begin or deepen the healing process of grief and loss recovery…    An online pet memorial is a web page, designed for you, as a tribute to the life and memory of a cherished pet that has passed away.  We have discovered that an online memorial is a wonderful way to help the grieving process and to create a lasting remembrance.An Online Pet Memorial is a unique and special way of remembering the life of a beloved pet.  An Online Pet Memorial is an incredible way to create a lasting memorial and tribute to your pet’s life.   An opportunity for friends and relatives to read, see, hear and learn about how your pet lived and how important they were to you and your family. We can include photos, thoughts, memories, or anything else you’d like your pet to be remembered by. We can add text, graphics, and even audio and video. Once an Online Pet Memorial has been created for an your pet a ”Guest Book” can be created.  This is space where visitors, friends and family members can contribute their own words, pictures, notes, comments and other parting sentiments about your pet’s life.  Why not have a Pet Memorial that is a dedication and memorial to those precious animals who have touched our lives, and taught us the true meaning of unconditional love. We can create a priceless Online Memorial for you when you are grieving or you can give one as a gift to a grieving friend.  Online Memorials make sensitive, thoughtful sympathy and condolences gifts for anyone who has experienced the loss of a loved pet.

 Contact us and continue in your healing journey.

 Memories…  They can bring smiles to our faces, tears to our eyes, and can even bring both at the same time. Losing a loved one is devastating, but we have all been left with a special gift - our memories. They are often the only things we have left after that special person is gone. Through memories, our loved ones remain a part of us forever.Remembering loved ones after their death by honoring their lives  is one of the best ways to begin or deepen the healing process of grief and loss recovery…  Online Memorials can help you discover the healing power of your memories. You can pay tribute to your loved one with a Online Memorial your family will treasure. An Online Memorial is a unique and special way of remembering the life of a loved one. It’s a way of capturing key aspects about that person’s life – something which a gravestone is unable to do. It also allows people wherever they live, and whatever time it is, to access the information. This is often a helpful part of the grieving process for individuals, particularly at times after the memorial service has occurred – these individuals can view the memorial when they may be feeling low, and be uplifted by the memories shared at this site. Memories are one of the most important treasures we share with family and friends. Online Memorials help to celebrate life and life events by preserving life stories to share with friends and family around the world for current and future generations. Online Memorials publish written biographies, images, memories and well wishes shared by loved ones around the world, that capture the essence of one’s life.  Once an Online Memorial has been created for an individual a ”Guest Book” can be created.  This is space where other relatives and friends can add their own personal tributes.  Adding a guest book  to your website allows those who regrettably couldn’t be physically present at the funeral to be able to also pay tribute by adding their own thoughts and memories to the departed at the site. We can create a priceless Online Memorial for you when you are grieving or you can give one as a gift to a grieving friend.  Online Memorials make sensitive, thoughtful sympathy and condolences gifts for anyone who has experienced the loss of a loved one. Gift options for those who are grieving can sometimes be limited. While floral arrangements, plants and charitable contributions are all received with great appreciation, memories hold the most value. Online Memorials allow you to give a unique sympathy gift - one that will be cherished forever.

Contact us and continue in your healing journey.

 Þ These days, an on-line presence—with your own domain name provides basic information that establishes credibility—just as a listing in the Yellow Pages shows you are serious about your business. Þ It’s the best  advertising medium available today.  A professional website provides exposure of your business for a small initial investment, when compared to other forms of advertising.Þ Even if your business is local, you can be sure that more of your customers will use the Internet  to search for products and services in their local area.Þ To provide unlimited information about your company:  your hours of operation, locations, contact information, and your services/products.  Information can be tailored to your target audience and changed as regularly as your business grows.  Þ If your competitors have web sites, people will be visiting them!  These people are your potential customers!  Þ People can look at your online information right away when it suits them.  People are impatient and impulsive and may not be prepared to wait for your other advertising efforts to reach them.  Þ To provide a map to your business location.  Sometimes finding you is the hard part.Þ To sell your services and/or products.  Customers explore alternatives over the web before buying.Þ To make business information available to customers and clients 24/7.Þ To reduce costs, show your services/products over the web instead of printing brochures.Þ To easily publicize specials you are offering.  Couple this with e-mail promotion to your existing clients.

 MY BUSINESS IS SMALL, COULD A WEBSITE REALLY BE OF ANY BENEFIT?

 The smaller the business, the more cost effective and useful  a website can become.  This is because smaller businesses are nearly always at a sever disadvantage when it comes to the budget available for advertising and promotional materials.  However, an effective website really can help level the field.

 To run a successful business you constantly have to think of ways to keep up with the pack or even better, think of a way that you can get the competitive edge on your rivals.

 The most important aspect of your business is customer satisfaction.  A few years ago a website was a luxury but now people expect that you should have one.  The mere fact that you have a website puts you in a different league.  It enables you to compete with your competition on a playing field of your choice. 

 FACT: Local people use the Internet and often go online to get phone numbers, directions and general information.

 Americans are spending more time than ever online.  80% of us now spend as much time online as we do watching television.

 These same people seem to think that if they can’t find something on the internet, that it doesn’t exist.  When looking for a service or a product, they search the internet.  They search for reviews, opinions and other sites relating to the provider, so they know if they are going to get good value for their money. 

 HAVING A WEBSITE TODAY IS AS ESSENTIAL TO A BUSINESS AS BUSINESS CARDS OR A TELEPHONE NUMBER!

An online presence is a necessity these days.  If you don’t have a website and your customers can’t get information about your services or products then you’re likely missing out on a substantial amount of potential business. 

 Your company’s doors will now effectively be open to a global audience:  365 days a year, 7 days a week and 24 hours a day.

 Your business is accessible to anyone, anytime and anywhere.  A website works for you even when you’re not there.  People can go to your website and learn about your business, your services or products, how to get in touch with you and even purchase your services or products.

 Should you build and maintain your business Website yourself or pay someone to do it for you?

 Is building and maintaining websites the key focus of your business?  Could your time be better spent doing more important things like running your business?  Every minute you spend  on tasks that are not related to the key focus of your business is time spent to the detriment of your business. 

 Hodoorgan Design’s  philosophy is simplicity itself: listen to our clients, understand their customers, and create solutions that meet their needs as  logically as possible. Statistics show that you have about five seconds to capture someone’s attention when they visit your web site. Does your site convince them to stay, or do they leave your site looking for another vendor?Having a professionally designed web site is essential to business success. Your web site is a literal gateway for your business and needs to be beautiful as well as functional. Simple, beautiful, well-organized, elegant. Sites that attract visitors, compliments, and leads. Sites that sell. Sites that other site owners envy. How do we do it?We interview you. We study your corporate identity. We will put your business out there for clients to find you.Hodoorgan Design plans your website development and web design using proven methods to:
· Engage your audience
· Communicate your message
· Encourage a response
· Add value for your customers
· Grow your business

Why is your logo important? Your home page? They’re the first things potential customers see when they search out your business. That’s why you want a design that captures your message and captivates your audience, one that speaks for your business and to your client base.

While it is important for a site to be visually attractive and have ‘WOW’ factor, we never lose sight of things such as ease of use and intuitive content. Your presence on the World Wide Web is a direct reflection of your company, so you have to put your  best foot forward.  We incorporate sound design principles that focus on ease of navigation, web site usability guidelines and smart, clean content layout.

Contact us today and let’s get started!